Why Go Kosher?
- Certifying your product as kosher is an important marketing device which will help generate additional revenue by expanding your product’s marketability.
- A kosher symbol gives your product a competitive edge when supermarkets decide which brands belong on their shelves. It also can boost your market share by winning more favorable shelf space. Research shows than when a kosher product is positioned next to a competing non-kosher brand, a kosher product will do 20% better than the competing brand.
- Consumers are extremely concerned about what they eat. A kosher symbol ensures the highest quality standards to the largest and most diverse audiences. Consumers of kosher foods include Jews, Muslims and members of other religious denominations, as well as vegetarians, the lactose intolerant, and those who equate kosher with superior quality. To the consumer, kosher signifies accountability, acceptability, and excellence.